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Shorts Road

Shorts Road

Frameboxx S.G. Road, a versatile leader

March, 2009, Ahmedabad: Frameboxx, a versatile conglomerate with a focus on “Animation & Visual Effects”, organized one of its kind workshop on “Short Live Action Movie Making” for the first time in Ahmedabad at the S.G. Road Centre. The workshop was conducted by Mr. Paresh Parekh, an industry expert on short films & acting for animation, on complete live action movie making.

To make the seminar a worthwhile experience for the aficionados, industry stalwart, Mr. Paresh Parekh, Casting Director for famous movies like Rang De Basanti, Mangal Pandey, etc, descended upon to impart knowledge on complete live action movie making. The main aim behind conducting this workshop is to enlighten the aspirants about the bright prospects of animation industry.

According to Mr. Paresh Parekh, “Through such workshops we wish to make the students of S.G. Road, Ahmedabad aware about the industry standards and the fill the gap between the two. We wish to provide the students across India an opportunity to interact with industry professionals.”

The seminar highlighted the following topics: pre-production (scripting, storyboarding), production (location hunting, cinematography, acting, directing) as well as post-production (editing, compositing) to make a complete live action movie in the three day span. All the short films created by the students of S.G. Road Centre will be sent to an up-coming national competition called “Aarohi Film Festival” where the prize money is Rs.8 lacs as well as "Frameflixx Awards".

Frameboxx is becoming a benchmark in creating production ready animators in the industry. The courses offered at Frameboxx S.G. Road focus on creating a true techno artiste who specializes in a particular skill set as this is precisely what the industry demands. Frameboxx is a highly acclaimed company and many stalwart companies like Paprikaas (Dreamworks), Pixion, Big Animation Studios provide placements to Frameboxx students with skyscraping pay packages.

Frameboxx is a pioneer in delivering innovative and unique services; one of its most well appreciated concepts is its talent incubation & development centre. The aim of the Incubation facility is to create a simulated production unit complete with real world infrastructure and highly experienced supervisors. Students from Frameboxx centres across India shall be absorbed into the incubation centre at preset times during the year after which they undergo a 3 – 4 month industry drill and come out with high quality animated content.

Mr. Aasit Shah, Director, Frameboxx S.G. Road, elucidated, “Frameboxx is taking education to a different level by bringing studio professionals in the field of education for imparting practical knowledge to the aspirants. Our motive behind venturing into such innovative endeavors is to provide high quality training. The reason of choosing a place like S.G. Road, Ahmedabad is to make the students aware about the industry and for this we have roped in highly influential and eminent speakers. This truly highlights our commitment towards the well being and betterment of aspiring students with a zest towards the animation world”.

The workshop served as an interactive session for the aspirants, as the floor was open for all industry related questions. This helped the students to understand Animation in a better way as their queries were answered by the experts themselves.

Frameboxx S.G. Road can be reached at 2nd Floor, Rudra Aplis, Next to ISKCON Temple, S.G. Highway, Ahmedabad & 9227486606, 079-40025959.

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